Custom Packaging Ideas

It is a well-known fact that when creating a packaging design, it is necessary to focus on the target audience of products. At the same time, the opinion of some consumers was not taken into account for many years. When designing products for children , many manufacturers focus exclusively on the tastes of the parents. Manufacturers are afraid to contact the child directly. At the same time, children can take an active part in product selection. In addition, the child will have to use such products, which means that the design should be pleasant to him. These tactics can be applied when designing packaging for children. 1.        Usingsimple plots . Children, especially those of kindergarten and primary school age, find it difficult to keep in mind multilevel stories. Therefore, the packaging design must reveal one specific aspect. For example, on the packaging of ice cream, you can draw the process of its consumption. 2.        Elementsof the game . It is very important

Designers call packaging and label the face of the brand. Thanks to them, you can show the inner essence of the product, reveal its maincharacteristics . To develop a high-quality label design, you need to consider these rules. 1. Harmonious composition. Many elements must be placed on the label: Information obligatory for application (expiration date, barcode, production address, etc.); Logo;   Additional information about the brand. All these elements should be in harmony with each other and combined in the space of the label. 2. Free space . Gone are the days when it was necessary to fill every millimeter of a label . The feeling of space and airiness is a new trend in label design. A balance of filled and free areas must be maintained. An oversupply of information irritates buyers. 3. Hierarchy of information . It is psychologically conditioned that a person perceives information in a certain order. This also applies to the choice of goods . People also w

To create an attractive packaging design, you need to consider current trends. In 2019, these include. 1. Simplicity and clarity. In an ever- changing world , shoppers don't always have time to scrutinize packaging. Therefore, one of the main trends has become maximum simplicity. This means a minimum of packaging details and only important product information. 2. Fonts . Unusual fonts can distinguish packaging from other products. The specially designed typeface is akin to handcrafting, it evokes emotional attachment. Also, the font is able to emphasize the features of the product. For example, curved, flowing lines go well with water-based products: toners, serums, lotions. 3. Unusual colors . It is known that color can evoke certain emotions and influence the purchasing decision. Therefore, the choice of color is one of the most important stages in packaging and label design. Bright colors and associations have become a modern trend. Sometimes it is difficult for

1. Tallinn Doors chocolate . The packaging design of this product tells a story. Each chocolate bar serves as a kind of door to the old Tallinn. This design is popular with both locals and tourists who want to find original souvenirs. 2. Essense dairy brand . The brand's designers went against the canons and did not make packaging in light colors. It is the absence of such traditional elements as the image of animals, jugs and jugs that make this dairy brand stand out from the rest. 3. Little Dish baby food brand . To boost sales, the brand has revamped the illustrations on the packaging to make them more colorful. As a result, Little Dish's sales grew 17% over the year. 4. Wine brand La Sonrisa de Tares . The brand's designers decided to attract the attention of consumers with an unusual design. Labelkevin features an abstract geometric illustration. Thanks to harmoniously selected colors, it compares favorably with competitors. 5. Wine Neptuno Malbec .

Design is a tool with which you can attract consumers' attention to products and increase sales. Packaging design helps to present the product in the most attractive light. High-quality packaging design helps to understand what the product is intended for, how to use it and, most importantly, makes you want to buy it. Packaging design: main questions To create a selling packaging and label design, you need to answer 3 questions. 1. For what product is it being developed? When creating a label and packaging design, it is necessary to take into account the main characteristics of the product. For example, for fragile items, you need a tight package that can protect against mechanical damage. 2. Who is his target audience ? Are they men, women, or does the product fall into the unisex category? It is also important to know what price segment the product is designed for. All these factors influence the choice of packaging design. For example, when developing packaging de

Package design is a key element in consumer branding. It allows products to stand out on the shelf, attract attention and motivate customers to purchase in a highly competitive market. In turn, label design is one of the stages of packaging creation. It is often associated with the development of an original form of packaging - shaping. In a number of categories, such as spirits, brand success depends on the integrity of the design concept embodied in the label and bottle shape. In the consumer goods industry, packaging is an integral part of a brand - it is the main identifier that makes a product desirable and recognizable. There are several stages of interaction or "communication" of the packaging with the consumer, as well as several main functions that it performs at the same time: 1) "Attraction" Every modern customer, having come to a store, finds himself under the attack of a huge amount of information - around him are shelves with a wide variety of pac