Development of packaging design: main trends

To create an attractive packaging design, you need to consider current trends. In 2019, these include.

1. Simplicity and clarity. In an ever-changing world, shoppers don't always have time to scrutinize packaging. Therefore, one of the main trends has become maximum simplicity. This means a minimum of packaging details and only important product information.

2. Fonts. Unusual fonts can distinguish packaging from other products. The specially designed typeface is akin to handcrafting, it evokes emotional attachment. Also, the font is able to emphasize the features of the product. For example, curved, flowing lines go well with water-based products: toners, serums, lotions.

3. Unusual colors. It is known that color can evoke certain emotions and influence the purchasing decision. Therefore, the choice of color is one of the most important stages in packaging and label design. Bright colors and associations have become a modern trend. Sometimes it is difficult for the consumer to remember the name of the product, but he remembers that the product was sold in a box of a certain color.

Various shades of the same color can be used to design packaging and labels for the line.

4. The use of patterns. Correctly selected patterns can make packaging designs more colorful. As a pattern, you can use a motive that reflects the inner essence of the brand. For example, a leaf-shaped pattern will emphasize the naturalness of an eco-brand.

5. Illustrations. There is a story behind every product design. A plot illustration is a great way to communicate it to the consumer. Also, illustrations help tell about the product, reveal its unusual sides. The illustrations on the packaging help to create a certain image of the brand and give it integrity.

6. Postal items. There is a growing trend to design packages in the form of postal parcels. Most people associate postage with distant countries, travel and souvenirs.

For example, the Kokomo brand produces coffee. The grains for it are harvested in different regions of the world. For each variety, a package design with individual postage stamps was created, unique for each region. This gives the consumer the impression that this coffee was grown especially for him.

7. Viewing windows. Traditional packaging hides the contents of the box, and many customers don't like it. They want to know what the product looks like inside. Therefore,packaging design with viewing windows is popular. So the buyer can see the contents of the package and be confident in the quality of the product.

8. Vintage. Vintage designs have been popular for many years. It brings older consumers back to their youth. The youth, however, gets the opportunity to touch another era.

9. Naturalness. One of the main trends of the 21st century is fashion for a healthy lifestyle. People choose foods that are free of harmful additives and preservatives. This is reflected in the packaging design as well. You can emphasize the naturalness of the product by using discreet, natural colors for packaging.

10. Portability. The pace of life of modern people has accelerated. They spend most of their time at work or various training courses, not at home. Therefore, there is a growing need for small-format packages so that the products can be constantly carried with you.

To develop a selling packaging design, it is necessary to take into account the individual characteristics of the product itself. In our blog, you can read about creating a candy and alcohol packaging design.

Packaging design can make a product special and unique! You can find out the price of packaging design development from the managers of the DnPackaging agency (contact window in the lower right corner).

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