Skip to main content

How to design a label: basic rules


Designers call packaging and label the face of the brand. Thanks to them, you can show the inner essence of the product, reveal its maincharacteristics. To develop a high-quality label design, you need to consider these rules.

1. Harmonious composition. Many elements must be placed on the label:
  • Information obligatory for application (expiration date, barcode, production address, etc.);
  • Logo;
  •  Additional information about the brand.

All these elements should be in harmony with each other and combined in the space of the label.

2. Free space. Gone are the days when it was necessary to fill every millimeter of a label. The feeling of space and airiness is a new trend in label design. A balance of filled and free areas must be maintained. An oversupply of information irritates buyers.

3. Hierarchy of information. It is psychologically conditioned that a person perceives information in a certain order. This also applies to the choice of goods. People also want to get the information they need as quickly as possible. 

Therefore, the information on the packaging must be positioned in such a way that the buyer can read it in a few seconds. These factors need to be considered when developing packaging design. For the consumer, the most convenient location of information looks like this:

1.       Element to attract attention;
2.       Brand name;
3.       The product's name;
4.       Product information.

https://www.google.com/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://plus.google.com/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.co.uk/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.com.pk/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.ie/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.co.kr/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.at/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.cl/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.ch/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.com.ar/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.dk/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.com.mx/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.co.in/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.gr/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.be/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.com.tr/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.com.br/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.nl/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.com.tw/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.com.au/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.fr/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.it/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.de/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.ca/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.es/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.co.uk/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.co.jp/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.com/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.com.co/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.pl/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.pt/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.com.pk/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk


Labels:

Comments

Post a Comment

Popular posts from this blog

Creative uses for chocolate boxes you want to try now

Chocolate boxes are highly customizable , and customers have the freedom to order the boxes in their preferred shapes, colors, sizes, artistic patterns, and designs. These boxes are available with the finishing options including hot foil stamping, silver stamping, UV coating, and barcodes. Read on to know more about the creative uses for chocolate boxes that you want to try now. Ice trays; You can reuse the chocolate boxes as ice trays or to freeze frozen treats. If you like the fruit juices, then use the chocolate box to make ice-lollies . Jewelry box; Are you a jewelry lover? Do you want to save your precious jewelry, but the jewelry boxes doesn’t fit in your budget? You don’t need to worry. You can use the custom chocolate box for the storage of your jewelry. Money saving box;  Are you passionate about saving money ? You can easily convert your chocolate box into the money storage box. Few holes in the boxes help you to keep the coins better. Storage box;...
5 comments
Read more

Free Guest Post article Sites

Do you want free guest post sites, Here are some Good high DA quality sites with organic traffic explore and share your ideas thank you. http://new-york.bizhwy.com/dn-packaging-custom-boxes-id35233.php http://sophiadaisy.bravesites.com/entries/general/use-custom-medicine-boxes-to-drive-new-business-and-repeat-customers http://teemey.com/2019/11/the-beauty-of-diamond-rings-star-wedding-rings/ http://teemey.com/2019/11/why-do-we-need-archive-boxes/ http://thesophiadaisy.booklikes.com/post/3041007/custom-cannabis-boxes-cbd-packaging-boxes http://thesophiadaisy.weebly.com/blog/best-straight-tuck-with-customizable-window-boxes http://www.bizvotes.com/ny/new-york/advertising-agencies/dn-packaging-custom-boxes-1260549.html http://www.lacartes.com/business/DN-Packaging-Custom-Boxes/1671820 http://www.tupalo.co/new-york-city/dn-packaging https://angel.co/company/dn-packaging https://baieranna.blog.fc2.com/blog-entry-3.html https://bronx.storeboard.com/blogs/business/custom-box...
9 comments
Read more

Packaging that sells: what's so special about it?

1. Tallinn Doors chocolate . The packaging design of this product tells a story. Each chocolate bar serves as a kind of door to the old Tallinn. This design is popular with both locals and tourists who want to find original souvenirs. 2. Essense dairy brand . The brand's designers went against the canons and did not make packaging in light colors. It is the absence of such traditional elements as the image of animals, jugs and jugs that make this dairy brand stand out from the rest. 3. Little Dish baby food brand . To boost sales, the brand has revamped the illustrations on the packaging to make them more colorful. As a result, Little Dish's sales grew 17% over the year. 4. Wine brand La Sonrisa de Tares . The brand's designers decided to attract the attention of consumers with an unusual design. Labelkevin features an abstract geometric illustration. Thanks to harmoniously selected colors, it compares favorably with competitors. 5. Wine Neptuno Malbec ....
Post a Comment
Read more