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How to design a label: basic rules


Designers call packaging and label the face of the brand. Thanks to them, you can show the inner essence of the product, reveal its maincharacteristics. To develop a high-quality label design, you need to consider these rules.

1. Harmonious composition. Many elements must be placed on the label:
  • Information obligatory for application (expiration date, barcode, production address, etc.);
  • Logo;
  •  Additional information about the brand.

All these elements should be in harmony with each other and combined in the space of the label.

2. Free space. Gone are the days when it was necessary to fill every millimeter of a label. The feeling of space and airiness is a new trend in label design. A balance of filled and free areas must be maintained. An oversupply of information irritates buyers.

3. Hierarchy of information. It is psychologically conditioned that a person perceives information in a certain order. This also applies to the choice of goods. People also want to get the information they need as quickly as possible. 

Therefore, the information on the packaging must be positioned in such a way that the buyer can read it in a few seconds. These factors need to be considered when developing packaging design. For the consumer, the most convenient location of information looks like this:

1.       Element to attract attention;
2.       Brand name;
3.       The product's name;
4.       Product information.

https://www.google.com/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://plus.google.com/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.co.uk/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.com.pk/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.ie/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.co.kr/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.at/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.cl/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.ch/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.com.ar/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.dk/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.com.mx/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.co.in/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.gr/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.be/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.com.tr/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.com.br/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.nl/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.com.tw/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.com.au/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.fr/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.it/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.de/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.ca/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.es/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.co.uk/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.co.jp/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.com/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.com.co/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.pl/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.pt/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk

https://www.google.com.pk/url?sa=t&url=https%3A%2F%2Fwww.mandy-edge.co.uk


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