Design is a tool with which you can attract consumers' attention to products and increase sales. Packaging design helps to present the product in the most attractive light. High-quality packaging design helps to understand what the product is intended for, how to use it and, most importantly, makes you want to buy it. Packaging design: main questions To create a selling packaging and label design, you need to answer 3 questions. 1. For what product is it being developed? When creating a label and packaging design, it is necessary to take into account the main characteristics of the product. For example, for fragile items, you need a tight package that can protect against mechanical damage. 2. Who is his target audience ? Are they men, women, or does the product fall into the unisex category? It is also important to know what price segment the product is designed for. All these factors influence the choice of packaging design. For example, when developing packaging de...