AEROBATICS: HOW TO CREATE SELLING PACKAGING DESIGN

Design is a tool with which you can attract consumers' attention to products and increase sales. Packaging design helps to present the product in the most attractive light. High-quality packaging design helps to understand what the product is intended for, how to use it and, most importantly, makes you want to buy it.

Packaging design: main questions

To create a selling packaging and label design, you need to answer 3 questions.

1. For what product is it being developed? When creating a label and packaging design, it is necessary to take into account the main characteristics of the product. For example, for fragile items, you need a tight package that can protect against mechanical damage.

2. Who is his target audience? Are they men, women, or does the product fall into the unisex category? It is also important to know what price segment the product is designed for. All these factors influence the choice of packaging design. For example, when developing packaging design for a luxury product, it is necessary to use elements that evoke thoughts of luxury: restrained colors, embossing, etc. Products can be targeted at environmentally conscious people. In this case, natural materials must be used for the design of the product packaging.

3. Under what circumstances do people buy products? It is necessary to know where the product is purchased: supermarket, boutique, small or large retail. Packaging design is perceived differently, depending on where the consumer sees it. The consumer's reaction to the packaging that the buyer sees on the Internet, and his reaction to the same item on the store shelf, may differ.

You can find out the preferences of consumers by ordering a marketing research. Contact the DnPackaging branding agency and get a high-quality analysis!

Packaging design has a significant impact on sales. About 60% of consumers pay attention to the product because of the attractive packaging design. Another 50% of consumers are ready to buy unnecessary goods for the sake of beautiful packaging.

Packaging redesigns also help boost sales. The English brand Dorset Cereals was engaged in the production of breakfast cereals and was not very popular. Its cost was 4 million pounds. After the packaging redesign, the brand's value rose to £ 45 million.

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