Package design is a key element in consumer branding. It allows products to stand out on the shelf, attract attention and motivate customers to purchase in a highly competitive market. In turn, label design is one of the stages of packaging creation. It is often associated with the development of an original form of packaging - shaping. In a number of categories, such as spirits, brand success depends on the integrity of the design concept embodied in the label and bottle shape. In the consumer goods industry, packaging is an integral part of a brand - it is the main identifier that makes a product desirable and recognizable. There are several stages of interaction or "communication" of the packaging with the consumer, as well as several main functions that it performs at the same time: 1) "Attraction" Every modern customer, having come to a store, finds himself under the attack of a huge amount of information - around him are shelves with a wide variety of pac...