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Create packaging design: new horizons


It is a well-known fact that when creating a packaging design, it is necessary to focus on the target audience of products. At the same time, the opinion of some consumers was not taken into account for many years.

When designing products for children, many manufacturers focus exclusively on the tastes of the parents. Manufacturers are afraid to contact the child directly. At the same time, children can take an active part in product selection. In addition, the child will have to use such products, which means that the design should be pleasant to him. These tactics can be applied when designing packaging for children.

1.       Usingsimple plots. Children, especially those of kindergarten and primary school age, find it difficult to keep in mind multilevel stories. Therefore, the packaging design must reveal one specific aspect. For example, on the packaging of ice cream, you can draw the process of its consumption.

2.       Elementsof the game. It is very important for children to interact with the world. An example would be the packaging of water from the Y Water trademark. The title plays up the question Y? Pronunciation of the letter Y is consonant with the pronunciation of the word "why" (why). 

Why choose this particular product? Because kids want to have fun, and packaging should help them do that. After the water is drunk, the bottle can be used as a construction element. The bottles can be connected to each other and, thus, build the desired structure. Y Water sparkling water is designed for children, so there is no advertising information on the packaging itself. Y logo only. Brand information is included on an attached label that can be read by parents.

3.       Guiding characters. You can use different characters to get your child's attention and interest. They are easy to remember and create a sense of affection. The character can become a companion of the child, who explains how to properly use a particular product.

Marketing packaging design conclusions
  1. The packaging should be visible. It can stand out with an unusual shape, bright colors or images. Many consumers come to the store for products of a certain, already familiar brand. An unusual design can make people interested in a new product and consider it.
  2. When developing a product packaging design, one should not forget about functionality.
  3. Packaging design should evoke positive emotions.You can order packaging design at the DnPackaging branding agency. Take a step towards success with us!

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