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Packaging that sells: what's so special about it?


1. Tallinn Doors chocolate. The packaging design of this product tells a story. Each chocolate bar serves as a kind of door to the old Tallinn. This design is popular with both locals and tourists who want to find original souvenirs.

2. Essense dairy brand. The brand's designers went against the canons and did not make packaging in light colors. It is the absence of such traditional elements as the image of animals, jugs and jugs that make this dairy brand stand out from the rest.

3. Little Dish baby food brand. To boost sales, the brand has revamped the illustrations on the packaging to make them more colorful. As a result, Little Dish's sales grew 17% over the year.

4. Wine brand La Sonrisa de Tares. The brand's designers decided to attract the attention of consumers with an unusual design. Labelkevin features an abstract geometric illustration. Thanks to harmoniously selected colors, it compares favorably with competitors.

5. Wine Neptuno Malbec. The striking collage on the label attracts attention at first sight. The designers used an unusual illustration that plays up the brand name. It depicts Neptune, the sea, a mermaid, and all this against the backdrop of outer space. Brand information, subject to this way, attracts more attention than plain text.

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